As lululemon continues to create products that solve for unmet needs in new and existing categories, the company has appointed Elizabeth Binder as its first Chief Merchandising Officer to further support future growth and innovation. Elizabeth will report to Sun Choe, Chief Product Officer.

“Throughout her career, Liz has proven her ability to bring teams together through times of immense acceleration and business expansion, and lead with clarity and vision,” said Sun Choe, lululemon’s Chief Product Officer. “Liz’s proven leadership coupled with an astute understanding of consumer needs will help accelerate and scale all that is possible from a product, design and distribution standpoint.”

As Chief Merchandising Officer, Elizabeth will lead the development and execution of lululemon’s global merchandising strategy and blueprint, playing a pivotal role in bringing lululemon’s product story to life.

“I’m drawn to lululemon for its commitment to people, and its leadership in product innovation,” said Elizabeth. “There is significant potential across all categories as consumers look for products that deliver without compromise when it comes to versatility, performance and style. I’m excited to build on the momentum of the brand and play a part in shaping the future of how people want to dress.”

Elizabeth has a long and tenured career in merchandising, joining lululemon from Boden, a UK-based global clothing company, where she held the role of Chief Product Officer. Prior to Boden, Elizabeth spent 12 years at Burberry, and led her team through the brand’s biggest growth years, driven by digital and international expansion, specifically in Asia. She also held roles in merchandising at J. Crew, Club Monaco and Ann Taylor.